Forked Creatives: for videographers ready to be paid for outcomes, not footage

the numbers

What's your creative brain actually worth?

Adjust the numbers to see what a handful of retainer clients could mean, not just for your income, but for the life your creative ability could actually be funding.

Average monthly retainer value£5,000

£2,000£10,000

Retainer clients you could close this year3

16

Your creative talent could be worth

£180,000

every year, once you stop being a camera for hire and start being paid like a strategic creative partner.

the opportunity

Indispensable, not interchangeable.

Six people of many who started where you are. Different backgrounds, same shift: they stopped selling footage and started selling outcomes. Here's what that did for them, and for their clients.

Kathryn Lundy

Sky producer, no videography experience → Creative Agency Owner

£0 → £54K revenue month

6 months after joining

→ has 1 shooter, 1 editor

@_hellokelo

Ian Gubbins

Musician with a 9–5 job → Part-time Micro Creative Agency Owner

Wanted to keep making music.

Record £30K rev month & £10K MRR

→ has 1 editor

@gu3_media

Tom Sassi

£2K/month videographer, wanted to leave Manchester → runs a brand-first London creative agency, Ingrain Media

£2Kpm → £25Kpm in 6 months

→ delegated team of freelancers

@tomsassi · @ingraincomedia

Bec Craig

Sporadic $6–8K months, couldn't package up messaging or brand → plugged into the ForkedOS system

Learned the structure - and how to speak with clients.

→ consistent $35K months

→ delegated team of freelancers

@thebeccraig · @socialmarketing.sc

Charlie Parish

Freelance producer at mid-tier London agencies → felt the industry shift → runs a creative micro-agency

£0 → £20K/month in 5 months

Niched into the UK charity sector.

@charlieparishfilms

Emmet Cummins

Long hours on film sets, sporadic low freelance pay → Creative Agency Owner

$25K/month consistent

Niched into the Vancouver restaurant industry.

@breakwater.creative

"I 15x'd my client GradWorx' amount of followers in the first month before we launched ads, just pure deployment of the creative strategy."

Kathryn · @_hellokelo

"I've generated my solar-panel client Bright Future Cork €150,000 from €2.5K ad spend. They've gone from struggling with pipeline to a waiting list for installs."

Ian · @gu3_media

"On Black Friday alone, William Wood received a 19x return back on what they spent on our video campaign and had their best Black Friday in the history of their company."

Tom · @ingraincomedia

"We've had our clients get a 6-figure quote confirmed in the DMs from them using our content strategy."

Bec · @thebeccraig

"My creative strategy for Blood Cancer UK gave them the most donations from any campaign they've ever run, gaining over £100K during the Christmas period."

Charlie · @charlieparishfilms

"My forestry-equipment client, Axis Forestry, has gained over a million dollars in sales by entering a new market using my strategic video content."

Emmet · @breakwater.creative

Long-form video testimonials with all the above can be found here.

16 years as a Videographer, DOP, Editor and Creative Strategist working across feature films, broadcast tv and branded content with side quests of writing/directing short films.

Rhys operating a RED cinema camera, 2016

DOP on The Lost Viking, a feature distributed globally.

In the edit suite the year Gogglebox won its BAFTA.

Directing Not Now, on the festival circuit now.

Rhys leading a creative strategy session

One of our in-person Forked strategy days.

Holding an NTA award in the creative office.

16yrs

film, tv & branded content

300+

episodes of broadcast tv edited

4+yrs

turning videographers into valuable assets for businesses

Shell

Renewable Race Fuel

Don Julio

Hero Film

Manchester United

Apollo Tyre x Man Utd

Ralph Lauren

Polo – Evert x Navratilova

Editor of all of the above, creative strategist of some.

Campaigns like these have returned 23x their ad spend.

Across the Forked community, it's averaged 26x over the past four years.

Not a claim. It's on the record: the work, the brands, the numbers.

narrative work

DOP, editor and director.

roles: Writer, Director

roles: DOP, Editor

origin story

In the early 2020s, something changed for good.

After Covid, every business had to become a media machine overnight. Video stopped being a marketing option and became the language of commerce: how trust gets built, attention gets held and buying decisions get made. Demand for good creatives didn't just grow. It became structural.

Most videographers missed it. I've spoken to thousands of them on calls and in the DMs. They were still undercharging, still treated as a nice-to-have, still making beautiful work for clients who didn't understand what they had.

The talent was never the problem. The positioning was.

I started Forked Creatives in 2022 because I'd seen both sides. I'd spent years making work for big brands, direct with the client and inside the London agencies, and I knew how creative work drives commercial results at that level. And I was watching talented people work far below their potential because nobody had given them the framework for this moment.

It's the same model that funds my own work. My short films get made because my main work pays for them. That's the point: your creative ability should be paying for the life and the work you actually want. And it's perfectly possible beyond what you're currently doing, with the right framework.

That framework is ForkedOS.

Nike·Shell·Man Utd·Don Julio·Ralph Lauren

the present moment

Every business now needs to be a media machine. Most videographers are still selling one video at a time.

Right. Give me three minutes and I'll show you where the money went.

Businesses used to hire a videographer when they needed a video. Now they need video every week, to get attention, build trust and sell. The job changed. Most videographers didn't.

Not because they can't shoot. Not because they don't care. Not because of AI. Because a business that needs video constantly doesn't want a supplier it calls once a quarter. It wants one creative point of contact who understands its audience, its offer and its numbers.

One is a supplier.
The other is a strategic creative partner.
Only one of them gets the retainer.

You're not being replaced by AI.
You're being out-leveraged.

Anyone can pick up a phone, a gimbal and an AI tool and make something that looks passable. The creatives pulling ahead are the ones who understand the client's audience, offer and numbers.

how it works

One system takes you there: ForkedFlow.

Here it is, simply. Two phases get you ready. A quick sprint pays for it. Then the Flow compounds, and every client result makes the next sale easier.

Brand

Before anything ships, we get under the skin of your message, your voice, your audience and your position in the market, using the same brand-strategy playbook the big brands pay agencies for. You come out knowing exactly who you're for and why they'd pay you.

Brand assets

Then your offer, your hub and your trust assets get built to match. No more hesitating on a call over what you sell or what it costs. Certainty closes.

Quick Cash Sprint

Before you step into the Flow, we go after the work already sitting in your network: past clients, warm contacts, the people who've said "we should do something together." For most students, this one sprint covers the investment.

forkedOS

The business model.

We audit your business. You pick your platform: Instagram if you sell to B2C brands, LinkedIn if you sell to B2B brands. Both only work when there's alignment with your market. Then you build a flywheel that puts your message in front of the right people. Brand strategy makes it specific enough to land emotionally, so you're not stuck cold-pitching strangers. Not any client. The right client, whose goals and budget you can actually deliver on.

the yes

The sales process.

By the time someone books a call, the flywheel has already warmed them up. The discovery call finds their real problem, walks them through the fix and builds a proposal around their budget. A tailored solution, not a menu. You close the right fit, not everyone.

the creative

The delivery.

You take each client through the same brand-strategy process you ran on yourself. You do the creative thinking. The Fork, our AI tool, does the logistics, turning that strategy into a three-month content and ads plan that you then shape. Every piece moves their audience along the buyer journey.

the change

The proof.

You capture the result. A testimonial from a client whose business genuinely changed is worth more than any showreel, and it feeds straight back into your own flywheel. Every result makes the next sale easier.

the real lever

Anyone can run ads. The creative is what makes them work.

Better creative means your client pays less to get attention, and earns more from the attention they get.

Because creative is what makes people feel something, and feeling is what makes them stop, click and buy.

The big brands have known this for years. Nike, Ralph Lauren and Manchester United have spent millions on creative, and I was one of the people they spent it on. I've seen first hand where that money goes and why it works.

Now your clients are catching up. They're realising the results don't come from the ad platform. They come from the creative.

And creative is the thing you're already good at.

Client's monthly ad spend£20,000

£5,000£100,000

Shots and edits: already great The starting point, not the difference

On-brand score - looks and sounds like them1/10

110

Audience fit score - speaks to the right people1/10

110

Pain points score - answers what they worry about1/10

110

Pretty video

Cost per click£1.20

Visitors0

Interested0

Customers0

Revenue£0

Pretty video + strategy

Cost per click£1.20

Visitors0

Interested0

Customers0

Revenue£0

What strategy adds for the client

+£0 / month

(+£0 a year)

This is how you close bigger and better clients because you're a proven creative asset.

Do this once for a client and you've got something most videographers never have: proof. A testimonial with real numbers in it. Less spend, more revenue, in the client's own words.

Put that proof at the right stage of your own buyer journey, where a prospect is deciding who to trust. Then you stop chasing clients, and they start coming to you, because they've already seen what you do for people like them. That's the difference between a supplier and a strategic creative partner.

That's how you get more clients. Not by becoming something else, but by leaning into the creativity you already have.

"My forestry-equipment client, Axis Forestry, has gained over a million dollars in sales by entering a new market using my strategic video content."

Emmet · @breakwater.creative

"My creative strategy for Blood Cancer UK gave them the most donations from any campaign they've ever run, gaining over £100K during the Christmas period."

Charlie · @charlieparishfilms

"On Black Friday alone, William Wood received a 19x return back on what they spent on our video campaign and had their best Black Friday in the history of their company."

Tom · @ingraincomedia

"I 15x'd my client GradWorx' amount of followers in the first month before we launched ads, just pure deployment of the creative strategy."

Kathryn · @_hellokelo

"I've generated my solar-panel client Bright Future Cork €150,000 from €2.5K ad spend. They've gone from struggling with pipeline to a waiting list for installs."

Ian · @gu3_media

"We've had our clients get a 6-figure quote confirmed in the DMs from them using our content strategy."

Bec · @thebeccraig

The Six-Month Roadmap

TODAY

You book the GAME PLAN Call. Everything below starts moving.

1

Clarity

Months 1–2

We start with your brand clarity process and build your Control Centre, so your brand assets are ready for market. Then we test your new offer on your existing network and fresh leads, and see what lands.

You move to Momentum once you've signed your first two clients on 3–6 month contracts under your new offer.

2

Momentum

Months 3–4

You run the full brand-strategy process with those first clients, build their brand assets and put your creative strategy into their market. Strong creative brings results; you capture them.

Then you rebuild your own assets around real testimonials, and re-pitch and upsell your clients on proven outcomes. You move to Control once you've got at least one documented client result and an upsell or renewal on the table.

3

Control

Months 5–6

Raise your prices. Write down how you deliver, so someone else can do it too. Bring in your first freelancer or hire. This is where your income goal stops being a target and starts being a result. You're ready to scale once delivery runs without you doing every job.

SIX MONTHS ON

A bird's-eye view of your business, full creative control and time back for what's next.

Build my game plan→

Dan Jepson

£3K/month videographer, thought he'd hit his ceiling → DJ Productions hit a £23K rev month

Using a creative-first approach.

2 months after joining

@djproductions__

Rida Sharif

Sporadic jobs, wanted predictable income → record £74K rev month

Successfully charged £10K for Creative Onboarding as part of £74K deal for a small Leeds restaurant chain.

@ridasharif · @ekoic.co

built for forkedos

Meet The Fork.

Most of the admin in a retainer isn't creative. It's turning a strategy into a plan someone can actually run, every month, for every client.

The Fork is the AI tool we built for ForkedOS students to do exactly that. Feed in the brand strategy you've built with a client, and it gives you back a full three-month content and ads baseline plan.

You do the creative thinking. It does the logistics. You spend your time on the bit clients actually pay for.

Tom

£2Kpm → £25Kpm

in 6 months

@tomsassi · @ingraincomedia

Rida

£3Kpm → £25Kpm

in 7 months

@ridasharif · @ekoic.co

Bec

$0 → $30Kpm

in 4 months

@thebeccraig · @socialmarketing.sc

Charlie

£0 → £20Kpm

in 5 months

@charlieparishfilms

Ignacio

£2Kpm → £40Kpm

in 6 months

@ignacio.badiola · @ignitevisualsmedia

real receipts

$10.3M

generated by Forked creatives and their clients.

Videographers, DOPs, editors, producers, directors and creative directors, across eleven countries, who saw the industry shifting and built creative micro-agencies on retainers and long-term clients instead of one-off projects.

UK · Ireland · USA · Canada · France · Netherlands · Spain · Belgium · Germany · Mexico · New Zealand

Kathryn Lundy

£0 → £54K/month

in 6 months

Ian Gubbins

£0 → £30K/month

and still part-time

Bec Craig

$0 → $30K/month

$18K weeks · in 4 months

Charlie Parish

£57K deal

in 4 months

Tom Sassi

£1K jobs → £100K+ in deals

where he started

Ignacio Badiola

free work → €100K+ in deals

where he started

What changed for them

went full-time

Left the 9–5 for good.

Predictable deals replaced the scramble.

£30K–£100K deals

Priced on outcomes, not deliverables,

with clients who respect the work.

retainers, not one-offs

Monthly income that compounds,

instead of starting from zero every month.

clients who stay for years

They renew and refer,

because the work moves their numbers, not just their feed.

paid for the outcome, not the hours

The rate reflects the value created,

not the time on site or the kit in the bag.

a life, not just a business

Bought homes. Moved countries. Started families.

Funded their own films.

the filter

Read this bit properly. It decides whether we should talk.

This isn't for you if

✕ You want a better LUT pack or a slicker showreel. Your craft isn't the problem, so that's not what we fix.
✕ You want it done for you. You get the system, the tools and direct access to me. You still pick up the phone.
✕ You'd rather keep competing on day rate. Some people genuinely would. Forked will frustrate you.
✕ You're corporate through and through, or you're a bro-marketer. No shade. You're just in the wrong place.
✕ You like the typical sales energy from other coaches. Our sales method starts and ends with understanding the other person. Not pushy, loud, or full of sh!t.

This is for you if

✓ You want proximity to high level creatives who have made content for real brands. Not local-level only.
✓ You're a natural creative, and you know your work is better than your income. Videographer, filmmaker or small video agency, it doesn't matter which.
✓ You're busy but not progressing. Every month feels like you're rebuilding from scratch.
✓ You'd rather have four clients who renew for years than forty who book once.
✓ You want to be paid for the thinking, not just the footage.

If the first list stung a bit, fair enough. If the second one sounds like your last twelve months, keep reading.

why forked

You've probably been burnt before.

A YouTube course from someone who's never run a shoot day.
A coach who told you to post three times a day and DM forty strangers.
A "mentor" who's never been near a real brand, claiming to help creatives.

So here's why this is different.

1

I've done the job, at the top end.

Sixteen years as a DOP, editor and creative strategist. 300+ episodes of broadcast TV, including BAFTA and NTA winners. Feature films. Campaigns for Shell, Nike, Manchester United, Ralph Lauren and Don Julio, both direct with the client and inside the big London agencies. I'm not claiming big numbers that are easily debunked when you look them up (like most on the internet). I know how creative work drives commercial results because I've been in the room when it did, many times.

2

It's built from real calls, not theory.

The sales process inside Forked comes from over 1,000 creatives' sales calls across four years. Our collective close rate is 81.05%, on deals worth at least £2.5K a month.

3

You stay a creative.

We don't turn you into a marketer. We put a commercial structure around the creative you already are, so the thing that makes your work good becomes the thing clients pay for.

where you sit

Which corner are you in?

Three positions in the market. Only one of them is where the money meets the creative fulfilment. No shade if you're more corporate or a bro-marketer - you're just in the wrong place here.

creative first

The creative-first position.

Good creative is what gets results, and that's rarer than ever. Most content out there is bad creative, churned out by AI or entry-level local videographers with a camera and no strategy. Good creative is what lowers ad costs and boosts revenue. That's the only thing that's actually in demand.

corporate

The corporate videographer.

Extremely rigid. Creatively safe. Corporate energy, elevator music, nothing that risks standing out (videos that could have been an email.) Can pay well but extremely draining for creatives.

bro-marketer

The bro-marketer.

Big money claims that are easily debunked when you dig in. Salesy energy, lead with ads, disregard true creative strategy, zero creative work to actually show. Can pay well for the first spike and then back to square one because there's no creative depth.

faq

Questions, answered.

Who is ForkedOS for?

Videographers, filmmakers and small video agencies who are good at what they do and know their income doesn't match it. You don't need a team or an agency yet. Kathryn started with no videography experience, and Ian built his while keeping a 9–5.

How long does it take?

Six months. Months 1–2 get your brand and offer ready and your first clients signed. Months 3–4 build momentum with real results. Months 5–6 are about raising prices and building delivery that doesn't depend on you doing everything.

What do I actually get?

Brand strategy onboarding and a personalised roadmap. 1:1 coaching with direct access to me. Two group calls a week and the Forked Slack. Full programme access. And custom AI tools built for ForkedOS students, including The Fork.

How much does it cost?

Not 5 figures like all the other coaches charge. I'm not in the piss-taking game. We are a low-mid 4 figure sum. For most students, the Quick Cash Sprint in the first weeks covers it.

I'm not a marketer. Will this work for me?

You don't need to become one. You stay the creative. We give you the commercial structure around your work: the positioning, the offer, the sales process and the systems.

Instagram or LinkedIn?

You pick one based on who you sell to. Instagram if your clients are consumer brands, LinkedIn if they're businesses selling to businesses. We help you choose on your Game Plan Call.

How much time will it take each week?

You'll need to put 4 hours in to this per week. But like with anything, the more time on your inputs, the faster your outputs arrive.

Do you offer a guarantee?

No. And I'd be wary of any coach who does.

Nothing in business is guaranteed, so anyone promising you a result is promising something that isn't theirs to give. What you're investing in is the strategy, the support, and someone in your corner who's already been where you are. What happens next depends on what you do with it.

If a guarantee is the thing that would get you over the line, it's worth asking what you're really leaning on. The people who get the most out of ForkedOS aren't leaning on a refund policy. They're leaning on their own drive and their willingness to put the effort in to their own goals when it counts.

What I can promise is my side of it: direct access to me, honest feedback, and a clear roadmap built around your business. Our students have closed millions in deals since 2022, and every one of those deals was signed by them, not me.

What happens after six months?

You have the option to join a scaling cohort once you've hit your 5 figures per month, with others who are at the same level as you.

Still weighing it up? The call is where it gets clear.

Build my game plan→

who you could become

the identity shift

Forked isn't just a business program. We are made by creatives, full of creatives, and an identity transformation program at a fraction of the business program price. We're a community, and a hub to see what's working for everyone else, in real time. We help all businesses thrive in their markets with our creative abilities and get paid well for it, on a monthly basis

Dan Jepson

future planning

"This changed my entire perspective on what I can achieve, I thought there was a ceiling. This month alone has been a £23K month. I now have a clear path towards my bigger life goal of becoming a pilot."

@djproductions__

Damon Valentine

doubled annual income

"Some months my wife was covering the mortgage. That's not the case now. Life's extremely different now."

@wildrivermediauk

Emmet Cummins

time for passion projects

"I'm doing passion projects in my spare time, and have the means to do so. I was scraping by before."

@breakwater.creative

Ian Gubbins

more time for his music

"My agency has scaled up and now runs on its own thanks to the Forked process. I've gone back to music in my spare time and that was the goal."

@gu3_media

Every person inside Forked has made a decision, not just to grow their income, but to become someone different in their industry. That decision is the starting point.

the next step

Build your game plan.

The GAME PLAN Call is 45–60 minutes. We look at where you are right now (your offer, your clients, your numbers) and map out what the next six months look like if you're positioned as a strategic creative partner.

You leave with that plan whether you join or not. If ForkedOS is the right fit, we'll talk about it. If it isn't, I'll tell you.

How it works

1

Pick a time that suits you.

2

Answer a few short questions,

so we don't spend the first twenty minutes on background.

3

Bring your numbers.

The more honest they are, the more useful the plan.

Your work is already good enough. Let's make the income match.

your move

Become the partner brands can't replace.

If you're a video creative who can feel the industry shifting and you're ready to be paid for outcomes instead of footage, build your game plan. We'll map exactly how you become a strategic creative partner, and scale to £10–50K months.

Build my game plan→

a direct call · build your game plan · scale with confidence