trusted by 200+ videographers

How videographers become strategic creative partners as the industry shifts, scaling to £10–50K months with the creative-first rule.

The industry's changed - kit's cheaper, budgets are smaller, and "good at video" isn't enough anymore. The ones adapting are leading with creative first, because creative builds brand, and brand is the only thing left standing once the ad spend stops. That's what turns you into the strategic partner clients pay for growth, not just footage.

watch this to see how to combat the shift
Build my game plan→ see the proof →
the present moment

Every business now needs to be a media machine.

Video stopped being a marketing option and became the primary language of commerce. Businesses used to hire videographers when they needed a video. Now they need video continuously. The job changed. Most videographers didn't.

Businesses now, more than ever, need someone who can create more than just nice-looking content. In the modern era of creative video marketing, you have to become the creative micro-agency that drives tangible outcomes in the attention economy we’re in. Clients need the big and mid tier agencies less and less, making day-rate jobs are harder to land. So you need to step in to the gap that's opened with all the demand for creative content, so clients don't just treat you as a dispensable “nice-to-have” creative but an asset they need indefinitely.

the opportunity

But you could be indispensable.

You know you have the ability to create enormous value for your clients, if you were involved in the broader creative strategy, so you get them tangible results that position you as a necessary monthly asset. Like these…

Kathryn Lundy
Sky producer, no videography experience → Creative Agency Owner
£0 → £54K revenue month
6 months after joining
→ has 1 shooter, 1 editor

"I 15x'd my client GradWorx' amount of followers in the first month without any ads - just pure deployment of the creative strategy."

@_hellokelo
Ian Gubbins
Musician with a 9–5 job → Part-time Micro Creative Agency Owner
Wanted to keep making music.
Record £30K rev month & £10K MRR
→ has 1 editor

"I've generated my solar-panel client Bright Future Cork €150,000 from €2.5K ad spend. They've gone from struggling with pipeline to a waiting list for installs."

@gu3_media
Tom Sassi
£2K/month videographer, wanted to leave Manchester → runs a brand-first London creative agency, Ingrain Media
£2Kpm → £25Kpm in 6 months
→ delegated team of freelancers

"On Black Friday alone, William Wood received a 19x return back on what they spent on our video campaign and had their best Black Friday in the history of their company."

@tomsassi · @ingraincomedia
Bec Craig
Sporadic $6–8K months, couldn't package up messaging or brand → plugged into the ForkedOS system
Learned the structure - and how to speak with clients.
→ consistent $35K months
→ delegated team of freelancers

"We've had our clients get a 6-figure quote confirmed in the DMs from them using our content strategy."

@thebeccraig · @socialmarketing.sc
Charlie Parish
Freelance producer at mid-tier London agencies → felt the industry shift → runs a creative micro-agency
£0 → £20K/month in 5 months
Niched into the UK charity sector.

"My creative strategy for Blood Cancer UK gave them the most donations from any campaign they've ever run - they gained over £100K during the Christmas period."

@charlieparishfilms
Emmet Cummins
Long hours on film sets, sporadic low freelance pay → Creative Agency Owner
$25K/month consistent
Niched into the Vancouver restaurant industry.

"My forestry-equipment client has gained over a million dollars in sales by entering a new market using my strategic video content."

@breakwater.creative

Long-form video testimonials with all the above can be found further down the page.

the numbers

How much easier could life be, if your creative brain was put to proper use?

Adjust the numbers to see what a handful of retainer clients could mean, not just for your income, but for the life your creative ability could actually be funding.

Average monthly retainer value£5,000
£2,000£10,000
Retainer clients you could close this year3
16

Your creative talent could be worth

£180,000

every year, once you stop being a camera for hire and start being paid like a strategic creative partner.

the reality

You're not being replaced by AI.
You're being out-leveraged.

Anyone in the modern era can pick up a phone, a gimbal and an AI tool and then edit something that looks passable. So "making nice videos" stopped being the valuable part, and the day rate keeps falling. Forked works with one kind of person: the videographer who can feel the ground moving and refuses to be left behind.

01

where you are right now

Undercharging on day rates and retainers because you can't justify more without knowing how to position yourself the right way to be seen as someone who can charge 5 figure rates and retainers. Buried in edits you can't afford to delegate. Invisible in a saturated market, watching less-talented creatives land the work for clients who treat you like a vendor and nice to have, rather than an assets businesses can't live without.

02

why it isn't working

You're selling footage. Brands don't buy footage - they buy outcomes and brand building. A video that doesn't move a number is a cost to them, however good it looks. So you compete on price, and the race to the bottom never ends.

03

the fear you've got wrong

You think you need a better camera or you need to just learn ads. The real threat is being out-leveraged by creatives who understand brand, the ones who have turned their skills in to a micro-agency, understand a client's sales process and advertising - the creatives who make content that drives revenue, not just content that looks good. Their income is growing, yours is shrinking.

Dan Jepson
£3K/month videographer, thought he'd hit his ceiling → DJ Productions hit a £23K rev month
Using a creative-first approach.
2 months after joining
Rida Sharif
Sporadic jobs, wanted predictable income → record £74K rev month
Successfully charged £10K for Creative Onboarding as part of £74K deal for a small Leeds restaurant chain.
where you sit

The videography triangle.

Three positions in the market. Only one of them is where the money meets the creative fulfilment. No shade if you're more corporate or a bro-marketer - you're just in the wrong place here.

forked Creative first VIDEOGRAPHY TRIANGLE Corporate Bro-marketer
creative first

The creative-first position.

Good creative is what gets results — and that's rarer than ever. Most content out there is bad creative, churned out by AI or entry-level local videographers with a camera and no strategy. Good creative is what lowers ad costs and boosts revenue. That's the only thing that's actually in demand.

corporate

The corporate videography trap.

Extremely rigid. Creatively safe. Corporate energy, elevator music, nothing that risks standing out (videos that could have been an email.) Can pay well but extremely draining for creatives.

bro-marketer

The bro-marketer trap.

Big money claims that are easily debunked when you dig in. Salesy energy, lead with ads, disregard true creative strategy, zero creative work to actually show. Can pay well for the first spike and then back to square one because there's no creative depth.

how it works

One system takes you there: the Forked Flow.

You're sold on the outcome, you just want to see how it works. Here it is, simply. Two phases get you ready, then the Flow compounds.

Brand → Brand Assets → Quick Cash Sprint → forkedFLOW

Brand

Before anything ships, we get under the skin of your message voice, audience, market position, using the playbook the big brands use. Your hub is ready the moment you deploy.

Brand Assets

With total clarity on who you are, your assets get built to match. No hesitation, no guesswork over your offer. We build certainty, because certainty is what closes.

Quick Cash Sprint

Right before you step into the Flow, we collect the money already sitting on your lap in your current network without you even realising it. For almost everyone, this one sprint covers the investment and more.

The Forked Flow — forkedOS, The Yes, The Creative, The Change
forkedOS

The operating system.

We audit your business, then you pick your platform, Instagram (B2C) or LinkedIn (B2B), and build a flywheel that distributes your message to the right audience. Brand strategy makes that message specific and emotionally resonant so you're not stuck in a cold marketing loop. The principle is alignment: not any client, the right client, one whose goals and budget you can genuinely deliver on.

the yes

The sales process.

By the time a prospect reaches a call, the flywheel has warmed them, they know the brand and what's on offer. The discovery call uncovers their real pain, walks them through the solution and builds a proposal around their budget: a tailored solution, not a menu. You close the right fit, not everyone. Using our 4 year carefully crafted formula using over 1000 creative's calls as data, our collective close rate is 81.05% for minimum £2.5Kp/m deals.

the creative

The delivery phase.

Once the yes lands, you onboard the client through the same brand-strategy process you ran on yourself. YOU do the creative lifting, then our AI tool The Fork does the logistics lifting and turns that strategy into a full 3 month content-and-ads baseline plan that your creative brain decorates. This moves their audience along the buyer's journey, leading with creative strategy at every stage.

the change

The proof capture.

You capture the result. A testimonial from a client whose business genuinely changed is the most powerful asset a creative strategist can own (far more valuable than your old school showreel), and it feeds back into your own flywheel, compounding your authority. Every result makes the next sale easier; every testimonial makes the flywheel stronger.

the video creatives who are keeping up
Tom
£2Kpm → £25Kpm
in 6 months
@tomsassi · @ingraincomedia
Rida
£3Kpm → £25Kpm
in 7 months
@ridasharif · @ekoic.co
Bec
$6K → $50Kpm
in 6 months
@thebeccraig · @socialmarketing.sc
Charlie
£0 → £20Kpm
in 5 months
@charlieparishfilms
Ignacio
£2Kpm → £40Kpm
in 6 months
@ignacio.badiola · @ignitevisualsmedia
Build my game plan→
who you could become
the identity shift

Forked isn't just a business program. We are made by creatives, full of creatives, and an identity transformation program at a fraction of the business program price. We're a community, and a hub to see what's working for everyone else, in real time. We help all businesses thrive in their markets with our creative abilities and get paid well for it, on a monthly basis

Dan Jepson
future planning

"This changed my entire perspective on what I can achieve, I thought there was a ceiling. This month alone has been a £23K month. I now have a clear path towards my bigger life goal of becoming a pilot."

@djproductions__
Damon Valentine
doubled annual income

"Some months my wife was covering the mortgage. That's not the case now. Life's extremely different now."

@wildrivermediauk
Emmet Cummins
time for passion projects

"I'm doing passion projects in my spare time, and have the means to do so. I was scraping by before."

@breakwater.creative
Ian Gubbins
more time for his music

"My agency has scaled up and now runs on its own thanks to the Forked process. I've gone back to music in my spare time and that was the goal."

@gu3_media

Every person inside Forked has made a decision, not just to grow their income, but to become someone different in their industry. That decision is the starting point.

proof it works

Forked videographers and video agencies have collectively generated

$10.3M

in video deals by selling outcomes, not nice videos.

We’ve worked with videographers, DOPs, editors, producers, directors and creative directors who have learned how brands grow and taken the wheel themselves in a world where every single business now needs to be a media machine, instead of relying on the old ways freelancing for big agencies or working directly with low paying clients. Built on recurring revenue, long-term client relationships and value-driven work, not one-off projects. This figure reflects all the money generated for creatives and clients, in the UK, Ireland, USA, Canada, France, Netherlands, Spain, Belgium, Germany, Mexico and New Zealand.

The world has changed, and its only growing further in this direction. Clients would prefer you over a bloated, dated agency.

All of it from one shift and one system. Here's how six of them experienced it first hand. ↓

Kathryn Lundy
Kathryn Lundy
£0 → £54K/month
in 6 months
Ian Gubbins
Ian Gubbins
£0 → £30K/month
and still part-time
Bec Craig
Bec Craig
$0 → $30K/month
$18K weeks · in 4 months
Charlie Parish
Charlie Parish
£57K deal
in 4 months
Tom Sassi
Tom Sassi
£1K jobs → £100K+ in deals
where he started
Ignacio Badiola
Ignacio Badiola
free work → €100K+ in deals
where he started
went full-time
Left the 9–5 for good
No more inconsistent acquisition. Predictable deals replaced the scramble.
$30k–£100k deals
Closed deals with clients they enjoy
Priced on outcomes, not deliverables, with brands that respect the work.
recurring revenue
Retainers, not one-off projects
Predictable monthly income that compounds, instead of starting from zero every month.
long-term clients
Relationships that last years
Clients who renew and refer, because the work moves their numbers, not just their feed.
value-driven
Paid for the outcome, not the hours
The rate reflects the value created, not the time on site or the kit in the bag.
life, not just work
Bought homes · moved countries · started families · Funded passion projects
Freedom built on a repeatable system, not just one lucky month.
Want to be the next videographer on this page?
Build my game plan→
Rhys Warlow on set
Directing short film "Not Now", currently doing its festival run.
Rhys operating a RED cinema camera, 2016
DOP on "The Lost Viking" - feature film distributed globally.
Rhys with his BAFTA-winning production
Little fella visiting the editing suite during Gogglebox's 2022 BAFTA win.
Rhys leading a creative strategy session
Hosting one of many in-person forked strategy days.
origin story

In the early 2020s, something changed for good.

Post-Covid, every business had to become a media machine overnight. Video stopped being a marketing option and became the primary language of commerce, the way trust gets built, attention gets held and buying decisions get made. The demand for talented creatives didn't just grow. It became structural.

But - most videographers missed it. I've spoken to thousands over the years on calls and in the DMs - I can speak on this. They were still undercharging, still positioning themselves as a nice-to-have, still making beautiful work for clients who didn't fully understand what they had.

They had all the creative skillset, but their approach just didn't fit in the new industry.

I began Forked Creatives in 2022 because I saw both sides. Fifteen years across film, TV and major brand campaigns both direct with client and at the big London agencies gave me a clear view of how creative work actually drives commercial outcomes at the highest level, and I watched talented people operate far below their potential because nobody had given them the framework to meet this moment.

That framework is ForkedOS.

15yrs
film, tv & branded content
300+
episodes of broadcast tv
4+yrs
turning videographers into valuable assets for businesses
Nike·Shell·Man Utd·Don Julio·Ralph Lauren
Gruff Williams, Head of Production for Shell's Content Engine: Rhys was a key part in the strategic process when creating ads for our American market.
Don Julio — hero film
Don Julio
Hero Film
Manchester United — Apollo Tyres film
Manchester United
Apollo Tyre x Man Utd
Ralph Lauren — Polo, a conversation with Evert and Navratilova
Ralph Lauren
Polo – Evert x Navratilova
Shell — Josef Newgarden, Renewable Race Fuel
Shell
Renewable Race Fuel
Campaigns like these have driven 23x return on ad spend.
Forked Creatives own community has averaged 26x ROAS over the past four years.

The proof isn't a claim. It's on the record, the work, the brands, the numbers.

the call

You're almost there.

Here's exactly what happens on your game plan call.

1

I learn about you

Your business, where you are now, and where you want to get to.

2

We get honest about the gap

What's standing between you and the creative business you actually want.

3

We figure it out together

Whether Forked is the right move for you right now, 45 to 60 minutes, just you and me.

come prepared to talk about

  • Your goals, be specific, be honest
  • Where you are right now in your business
  • Why you haven't got there yet
your move

Become the partner brands can't replace.

If you're a video creative who can feel the industry shifting and you're ready to be paid for outcomes instead of footage, build your game plan. We'll map exactly how you become a strategic creative partner, and scale to £10–50K months.

Build my game plan→
a direct call · build your game plan · scale with confidence
who this is for

This isn't for everyone. It's for true creatives.

For videographers who need a system, not a salesperson who bought a camera.

This is for you if

  • ✓ You have a creative brain.
  • ✓ You want to be around creatives who have operated at a high level with known brands.
  • ✓ You've seen and felt the shift in the industry and want your business to have reliable income for the foreseeable future, where businesses respect you and the creative outcomes you produce.
  • ✓ You're a videographer or video creative with real craft behind you.
  • ✓ You want to scale beyond £10k/month MRR without abandoning your creative identity or following cringe trends.
  • ✓ You're serious about building a business, not testing the water.
  • ✓ You're coachable, self-motivated and ready to do the work.
  • ✓ You're already doing ~£5Kpm, or you bring transferable skills from elsewhere in the industry.

This is not for you if

  • ✕ You want to build an agency creating low level content with clients you don't care about.
  • ✕ You're less of a creative and fit the more "bro-marketer" space.
  • ✕ You just bought a camera and are looking for a shortcut.
  • ✕ You want a sales system that has nothing to do with videography or filmmaking.
  • ✕ You're not yet committed, we don't work with tyre-kickers.

Most importantly, this is for you if you want to use your creative talent to help other businesses grow and live comfortably from it.

Think this is you? Let's build your game plan.
Build my game plan→
before your call

Questions, answered.

Is this right for me if I'm "just" a videographer?
Yes, if you already create good work and get clients results, but you lack the structure, positioning and strategy to match your talent. Forked is built for videographers who know they're undercharging and want to stop being "the video guy" and start being treated as a strategic partner with predictable lead flow.
What actually happens on the game plan call?
It's a direct, no-pressure conversation with Rhys. We look at where your positioning is misaligned, why you're not attracting the clients you want, how to structure pricing so clients stop questioning your rates, and what your next 30–90 days look like, and whether Forked is the right fit. You leave with clarity, not a hard sell.
I've tried programmes before — why is this different?
Most teach tactics or one piece of the puzzle. Forked teaches identity, positioning and commercial strategy, the part creatives have never been taught, built specifically around how creatives think. And it's led by someone with 15 years of real credits, not a coach with no work to show.
Is now the right time? The market feels saturated.
That's exactly why it matters. Anyone can make a video now, which is why "nice videos" don't command a premium anymore. The videographers adapting to outcome-based work are replacing entire mid-tier agencies. You're not too late, you're missing the framework.
How quickly can I expect results?
The Quick Cash Sprint runs on your warm leads and old clients in the first weeks, with a strategic framework behind it, for most people it covers the entire investment. From there it's a structured path to signing retainer clients at £10–50K / month. If you show up, speak up and follow the plan, Rhys and the forked creatives team won't let you stay stuck.
What's the investment, and how do I get started?
We are not £10K like the rest of the market. We are a lot less. Pricing is always covered on the call so it can be matched to your situation. The real cost is staying where you are. Most videographers lose far more every month by not knowing how to price, position, and sell strategically to deliver outcomes for their clients. Those who have this perspective and don't think small are always the ones that end up in my testimonial videos.
What does the ongoing support look like after joining?
Supported from day one, coaching calls each week, an active community, real-time feedback and direct access to Rhys when you need direction. The creatives who win here are the ones who show up and ask.

Still weighing it up? The call is where it gets clear.

Build my game plan→